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digitalmars.D - What happened to sociomantic?

reply bauss <jj_1337 live.dk> writes:
I know it's not entirely D related but I believe it partially is 
as sociomantic had some influence on D.

I can't seem to find any specifics on sociomantic closing other 
than the general stuff but what are the specifics behind the end 
of sociomantic?

It's pure curiosity so if it's anything confidential that's 
understandable.
Apr 26 2020
next sibling parent reply Adam D. Ruppe <destructionator gmail.com> writes:
On Sunday, 26 April 2020 at 19:43:23 UTC, bauss wrote:

 I can't seem to find any specifics on sociomantic closing other 
 than the general stuff but what are the specifics behind the 
 end of sociomantic?


I have no inside information but my understanding is they got 
bought by a bigger company years ago who wanted to preemptively 
squash the competition. The only surprise to me is they took this 
long to officially shut it down.

Almost any time there's an acquisition like this it leads to 
services being discontinued, brands retired, and workers being 
laid off. It's more a question of "when", not "if".
Apr 26 2020
next sibling parent bauss <jj_1337 live.dk> writes:
On Sunday, 26 April 2020 at 20:11:00 UTC, Adam D. Ruppe wrote:

 On Sunday, 26 April 2020 at 19:43:23 UTC, bauss wrote:

 I can't seem to find any specifics on sociomantic closing 
 other than the general stuff but what are the specifics behind 
 the end of sociomantic?


 I have no inside information but my understanding is they got 
 bought by a bigger company years ago who wanted to preemptively 
 squash the competition. The only surprise to me is they took 
 this long to officially shut it down.

 Almost any time there's an acquisition like this it leads to 
 services being discontinued, brands retired, and workers being 
 laid off. It's more a question of "when", not "if".


Yeah that's what I thought and what I could figure out from 
researching.
Apr 26 2020
prev sibling parent DanielG <simpletangent gmail.com> writes:
On Sunday, 26 April 2020 at 20:11:00 UTC, Adam D. Ruppe wrote:

 Almost any time there's an acquisition like this it leads to 
 services being discontinued, brands retired, and workers being 
 laid off. It's more a question of "when", not "if".


aka getting "Our Incredible Journey"-ed

https://www.gyford.com/phil/writing/2013/02/27/our-incredible-journey/
Apr 26 2020
prev sibling parent reply Mathias LANG <geod24 gmail.com> writes:
On Sunday, 26 April 2020 at 19:43:23 UTC, bauss wrote:

 I know it's not entirely D related but I believe it partially 
 is as sociomantic had some influence on D.

 I can't seem to find any specifics on sociomantic closing other 
 than the general stuff but what are the specifics behind the 
 end of sociomantic?

 It's pure curiosity so if it's anything confidential that's 
 understandable.


Sociomantic got bought by Dunnhumby in fall 2014, so quite a 
while ago. Dunnhumby is a data analysis company so Sociomantic 
wasn't competition, and it was a vertical move, not an horizontal 
one. Sociomantic shutdown has more to do with its business model 
than its acquisition.

What happened, essentially, and without going into detail, is 
that the online advertising landscape drastically changed over 
the past decade.

When Sociomantic started in 2009, Facebook was not yet the 
behemoth it is today, and was an open platform on which 
advertiser could bid. That stopped in 2016 
(https://medium.com/jounce-media-blog/fbx-is-dead-long-live-nati
e-rtb-5355ad14f78a) which was a huge blow for Sociomantic.

There are a few other reason I can think off, but again, I'm not 
going to go too much into details. The final blow, however, came 
from Google: by using their competitive advantage, they plan to 
essentially killed third party advertisers by removing the 
ability to do cross-site tracking 
(https://www.theverge.com/2020/1/14/21064698/google-third-party-cookies-chrome-two-years-privacy-safari-firefox).

Whether or not that's a good thing is up for debate, but the 
result is that, the business that Sociomantic was in is just 
dead. Sociomantic is not the only one affected, CRITEO stocks 
dropped by 33% in the two days after the announcement from Google 
(https://www.nasdaq.com/articles/why-criteo-stock-dropped-today-2020-01-14).
Apr 26 2020
next sibling parent drug <drug2004 bk.ru> writes:
27.04.2020 04:26, Mathias LANG пишет:

 
 Sociomantic got bought by Dunnhumby in fall 2014, so quite a while ago. 
 


is D used by Dunnhumby?
Apr 26 2020
prev sibling parent sebasg <tgd5bc26wh bi2ge.anonbox.net> writes:
On Monday, 27 April 2020 at 01:26:54 UTC, Mathias LANG wrote:

 they plan to essentially kill third party advertisers by 
 removing the ability to do cross-site tracking


What did they call it in the US MIIC? Ah, yes NOBUS.
Apr 27 2020